We chose to create a poster, that doubled as an infographic brochure, to both inform our audience and provide a whimsical keepsake. When taken home, this brochure can act as an art piece on your fridge, while easily providing information on the flip side on how to access Motor Meals' events.
All our collateral utilizes the same soft, easygoing color pallet, hoping to bring a sense of comfort and relaxation to those around. We used illustration instead of photography to render a more homey feel. As through our research we observed similar causes with photography tended to come off as cold and corporate.